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Research papers

How netnography can be used to unlock the full potential of crowdsourcing contests

Until now crowdsourcing contests (idea generation via online platforms) and netnography (ethnography adapted to the internet) have been understood as two distinct approaches. A first example of an intertwined crowdsourcing/ netnography project, more...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Gregor Jawecki, Susanne Mathis-Alig, Johannes Gebauer
November 20, 2013
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Citation

Jawecki, Mathis-Alig and Gebauer (2013a, November 20). How netnography can be used to unlock the full potential of crowdsourcing contests. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-netnography-can-be-used-to-unlock-the-full-potential-of-crowdsourcing-contests-8094